Can you do Research for a TV Show?

TV company ‘Inventive’ is developing a new concept for a TV show. The ‘working title’ is: So you think you can invent? They need a team of researchers to help them decide on the following aspects of the show:

•  A title for the show
• The type and size of audience for it
• What the show will contain
• Format – length of show, design features (credits, music, sets), deciding whether voting will be by audience or a panel of celebrities/experts

Your mission is to put forward a proposal to Inventive including the following elements:

• The types of research that you can use to answer these questions
• Where you can find out more about shows of this kind, and sources of data that would be of use to meet your mission (the objectives)
• The research methods you would use to find the answers that Inventive need to create a successful show
• The sorts of research questions you would ask to meet the objectives
• Why your research team is the best choice for Inventive

For some background information about market research, you can click here but for this project you will also need to search the internet for more information on research methods to ensure that your team is successful.

When ready, click here for solutions to the mission